envie3 Product Launch

Having been a part of the team that named the product, I have been involved in this launch since the new product development stages. Introduced in October of 2020, the envie3 product brand can essentially be broken down into two pieces, both of which center around the efficiency of the product platform. This was a focus when I created the logo. Throughout the new development process, I worked with the engineering team and an industrial designer to create a pump that fit CP&S brand standards and would be perceived as a modern/efficient product. I wrote, directed, and produced the launch video for the product before launch. I also created print and digital advertisements, social media posts, product packaging, t-shirts, website pages, and product catalogs.