Marketing · Branding
Elizabeth Howard
Growth Systems & Brand Strategy
Building marketing systems that turn activity into measurable pipeline and revenue in complex B2B environments.
The structure behind growth.
Over the past six years, I've led marketing transformation across a 6-brand, 50+ product portfolio, contributing to 83% revenue growth, generating $220K+ in annual operational savings, and building the first marketing-attributed pipeline in an engineering-focused industrial business.
What sets me apart is the combination of strategic makreting operator and creative director in one role. I can architect a demand generation model, direct a brand system, and coach a cross-functional teach without losing precision at any level.
What I Bring: Core Competencies
Case Studies
Marketing Strategy
Rebuilt the growth model as a stage-driven system that aligned marketing, sales, and engineering—turning activity into compounding pipeline.
Brand Systems
Product Launch
Led 8 product launches in complex B2B environments—translating technical depth into focused, audience-specific narratives with repeatable launch models.
Experiential
Extended brand and campaign narratives into physical environments—aligning tradeshow and event experiences with the broader demand generation strategy.