Crane Pumps & Systems
Company Rebrand

My first project as an in-house designer at Crane Pumps & Systems (CP&S) was creating brand guidelines for the company. Previously, they did not have set brand standards and had a variety of different looks throughout their documentation. The first step of the project was researching what kind of imagery would resonate with CP&S’s target market, but also align with their mission. Next, I wrote a brand mission and implemented that throughout they variety of types of projects as templates. Some of those templates included: Letterhead, business cards, c-fold brochures, flyers, presentation templates, social media graphics. Click on the below image to view the full brand standards.